FKA TWIGS & NIKEWOMEN – BELIEVE IN MORE

A very exciting campaign came to me this year, in the form of the most well known and respected sportswear and performance brand out there, Nike. A campaign all about self expression, power, and individuality, directed by one of the most fearless artists of the moment, FKA Twigs.

The campaign encourages the people of today to stand up for what you believe in. It makes you question what it is you that makes you, what’s your uniqueness, and well a campaign all about celebrating that is something I couldn’t resist. We are all individual, and that’s what’s so amazing about the world.

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I constantly have so many thoughts of creativity running through my mind, that it’s when running that I find that I can actually listen to them, and blur out the white noise of everyday’s on goings. The freeness that it gives me to switch off in a way is undoubtedly priceless. It’s my moment of listening to my mind and body, and the time in which I can discuss with my self how I want to express my own self for the upcoming week.

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Running keeps my mind clear, which in a fashion focused job role is totally necessary. It kind of brings me back down to earth, and keeps me focused on what matters and what the end goal really is.

With this campaign I was lucky enough to try the new performance Nike Zonal Strength Running Tights, which were amazing to work out in and were also super warm which is so important in this weather! I always run in the mornings around the fields and this gorgeous little lake by my house, so keeping warm is really important. They also make you feel super compact, which helps your quads, hamstrings and calves for more efficient running.

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Obviously my everyday style follows into my working out clothing. It’s still a form of expression, and it gives me that confidence to work out to my fullest if I’m comfortable in what I’m wearing. With my style being pretty simple and relaxed, I normally always go for black bottoms and a white t-shirt, super clean and minimal. So its important for it all to fit perfectly. Also you don’t want to be pulling around on anything, while running you should feel like you’re wearing a second skin almost, it should fit seamlessly.

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