You can now shop Dôen in the UK thank you to the clever buyers at Net-A-Porter, which launched this morning. A collection full of dreamy, floaty dresses that will have you searching for fields in the sunset (for instagram opportunities obviously). If you’re not familiar with that brand that’s probably because its an LA based brand, which adds that lovely import tax on checkout, making the dress double the price. Time after time I have gone to the check out after lusting over pieces for weeks, only chickening out at the last minute – which is probably a good thing now! So thank you Net-A-Porter, for saving me money, but in-fact making me spend the money. Oh well.
The brand are inspired but vintage designs, and believe that their clothes should become part of you, where you can wear them to any and every occasion. I also love that the brand often shoot pregnant women in their pieces, showing that you don’t have to wonder to the sad, minimal maternity section of the store. Pieces like Dôen are for women who know their style and want to invest in pieces to last a lifetime.